Behind the Scenes: Charlotte Video Production in Action
Ever wonder what goes into a commercial that actually converts? We believe transparency builds trust, so we're pulling back the curtain. These are real moments from our Charlotte crew on set, in the field, and in the creative process.
10+ YearsOn set in Charlotte and across the country
Big BrandsHonda, Disney, Puma, Doritos, Cox Communications
Full CrewCamera, lighting, grip, sound, drone and post
Any ScaleFrom national campaigns to intimate corporate interviews
VS America: Filming Furniture That Moves
Week-long commercial production · Charlotte, NC
VS America is the U.S. arm of VS, a German furniture maker founded in 1898 that designs classrooms around a simple idea: students learn better when they're allowed to move. Working with movement researcher Dr. Dieter Breithecker, VS builds "ergo-dynamic" seating and tables that rock, flex, stack and reconfigure, so a room can go from lecture to group work in minutes.
The Challenge
Make furniture whose whole value is movement come alive on camera, and make the science behind it feel human.
What We Did
Five shoot days inside VS America's South End showroom. Two directors ran rooms in parallel. Dolly and slider moves echoed the product's motion. We filmed two-camera interviews with Dr. Breithecker and classroom scenes with a real teacher and students.
The Tech, In Brief
- Ergo-dynamic seating that lets kids wiggle, rock and shift while staying focused
- Modular, agile layouts (like their Shift+ line) that reconfigure without tools
- LIGNOdur tabletops made from compressed beech, built to last decades
On Set With Two Door FX
Every shoot is different: new locations, new challenges, new stories to tell. What stays the same is our commitment to quality, creativity, and results on every single project.