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Marketing strategies that won’t break the bank

By following these tips, you can market your business effectively without spending a fortune. So don't be afraid to get creative and experiment with different marketing strategies. You might be surprised at how far you can go on a budget. So how can you market your business without spending a fortune? Here are a few tips: Focus on your target audience. Who are you trying to reach with your marketing? Once you know your target audience, you can tailor your messages and outreach accordingly. Use social media. Social media is a great way to connect with your target audience and build relationships. You can use social media to share…

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Should you post your prices on your site?

Should you post your prices on your site? According to Marcus Sheridan, the author of the book "They Ask You Answer," the general recommendation is to include pricing information on your website. Sheridan argues that transparency in pricing helps build trust with your customers and sets realistic expectations. By providing pricing details upfront, you can filter out leads who may not be a good fit for your product or service based on their budget. However, it's important to note that the decision to post prices on your website ultimately depends on your specific business model, industry, and competitive landscape. Some businesses, especially those offering complex…

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A great corporate video should…

A good corporate video should effectively communicate the message of the company to the intended audience in a way that is engaging, informative, and memorable. Here are some key elements that can make a corporate video effective: Clear message: The video should have a clear message that communicates the company's values, mission, and goals in a concise and compelling way. Visuals: The video should be visually engaging and use high-quality footage and graphics that support the message of the company. Script: The script should be well-written, concise, and engaging, with a clear narrative structure that guides the viewer through the video. Target audience: The video…

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15 Tips for the Perfect Corporate Video

15 Tips for the Perfect Corporate Video Start Here 15 Tips for the Perfect Corporate Video Here are our top 15 tips for a perfect Corporate Video Understand Your Target Audience Use Your Videos Purpose to Rally and Focus Teams Teleprompter vs. Conversational Talking Points Over-Preparation Ruins Talking Points Audio Quality is the Secret Sauce Lighting, not the Expensive Camera, Makes a Video Look Good 1 Camera Vs. 2 Camera Interviews A Splash of Your Personality is the Difference Between a Boring and Engaging Video Scout Your Locations Wardrobe Considerations Pre-Production Cannot Be Skipped Nervous Talent? Over Directing Doesn’t Help Them Record Multiple Options -…

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Corporate Video FAQ

Start Here To Book a Call Or Call Charlotte Rep @ 310 936 6194 Awesome Corporate Video FAQ to succeed on your shoot How long is one production day? One video production day is typically 8-10 hours long. Time is counted from the moment we arrive at the location to the moment we leave. How much do video productions cost? We quote projects on a per-project basis. We look at how many days and hours are required for filming, editing, and planning to bring your project to life. Projects can range from $1,500-$40k+, but our average video project is in the $4-10k range. How long…

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Best Practices

Video Best Practices For Ads The following are best practices for videos you intend on using in social media ads. The primary takeaways are to make it short, get to the point, and keep it authentic. Capture attention quickly and Put the most compelling part of your video at the very beginning to grab interest. Settle on 15 sec or 30-sec videos. Consumer attention spans have dropped. 66% of ads are 30 seconds and 32% are 15 seconds. Be authentic and show a personal transparent side to your brand Feature branding early in your videos to ensure brand association and awareness Design videos for sound-off…

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Corporate Video P:roduction

Guide to Video Production Services:

Guide to Video Production Services I'M READY FOR PROFITABLE VIDEOS The goal of video production is to tell a story that engages the audience, informs them about a product or service, and ultimately leads to increased brand awareness and customer loyalty.In today's fast-paced, digital-focused business world, video production has become a critical component of marketing and advertising strategies. Studies have shown that people are more likely to engage with video content than text or image-based content, making it an effective way to communicate with your target audience. Videos also provide an excellent way to showcase your products or services, and provide a glimpse into your…

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What Makes a Good Explainer Video?

  What Makes a Good Explainer Video?   Production is an important part of any video marketing strategy, and explainer videos can be a powerful tool for communicating your message to potential customers. However, it can be challenging to develop a compelling video that effectively communicates your goals and resonates with your target audience. Partnering with a local video production company can make all the difference. In this blog, we'll explore why explainer videos are important, the goals they should aim to achieve, and how a local video production company can help you create a video that stands out from the competition.   What is…

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About Locations

9 Great Location Scouting Tools & Tips for Corporate Video Productions Get the most out of your next location scout: Scout faster and increase your on-set confidence with productive location scouts. Location scouting is a critical step in pre-production. As the name implies, you are examining a potential filming location in detail. This step is not something you should skip or complete the day you arrive on set. Leaving such a monumental task for the morning of your shoot will bring stress and disorder that stifles creativity. Here are our top 9 tips to use on your next location scout:  Sun Tracking Apps - Where…

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8 Things you need to know about marketing videos

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  1. Choose the right music: The music in a corporate video can greatly impact its overall effectiveness, so be sure to select music that complements the tone and messaging of your video.
  2. Hire a skilled copywriter: Don’t underestimate the importance of a talented copywriter who can craft a message that truly resonates with your audience.
  3. Prioritize great cinematography: Research your options and be sure to ask for examples that meet the high standards you’re looking for in terms of visuals.
  4. Plan for multiple videos: You’re investing time and money into the video shoot, so consider creating a library of assets that can be used across various platforms and campaigns.
  5. Perform a 2-point check: Before finalizing your video, review it once with the sound muted and then again with the visuals turned off to ensure that your message is clear across all formats and sizes.
  6. Use typography and graphics thoughtfully: Keep your video engaging and visually appealing by avoiding a static, PowerPoint-like look.
  7. Strategically promote your video: Don’t let your video go unseen – make sure to integrate it into your marketing campaigns by including it on your website, email signature, and other relevant channels.
  8. Monitor analytics: Use tools like YouTube analytics to track audience retention rates and other key metrics to help refine and improve your video strategy over time.