Video Best Practices For Ads

The following are best practices for videos you intend on using in social media ads. The primary takeaways are to make it short, get to the point, and keep it authentic.

  • Capture attention quickly and Put the most compelling part of your video at the very beginning to grab interest.

  • Settle on 15 sec or 30-sec videos. Consumer attention spans have dropped. 66% of ads are 30 seconds and 32% are 15 seconds.

  • Be authentic and show a personal transparent side to your brand

  • Feature branding early in your videos to ensure brand association and awareness

  • Design videos for sound-off viewing as a majority of video views today are on mobile with the sound of

Powerful Video Ad Metrics (Measuring ROI)

Measuring the return on investment (ROI) of video production is crucial for businesses to understand the impact their videos have on their bottom line. Video ROI can be measured by tracking several key metrics, including viewership, engagement, lead generation, and sales.

Viewership metrics, such as views, watch time, and completion rate, provide insight into the reach and popularity of the video. Engagement metrics, such as likes, comments, and shares, indicate the level of interest and connection the audience has with the content. Lead generation metrics, such as form submissions and email captures, track the effectiveness of the video in attracting and converting potential customers. Finally, sales metrics, such as revenue and conversion rate, measure the direct impact the video has on the business’s bottom line.

By tracking these key metrics, businesses can not only measure the ROI of their video production but also gain valuable insights into their audience and the effectiveness of their marketing strategies. This information can be used to optimize future video production and ensure maximum return on investment.

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