8 Things you need to know about marketing videos
- Choose the right music: The music in a corporate video can greatly impact its overall effectiveness, so be sure to select music that complements the tone and messaging of your video.
- Hire a skilled copywriter: Don’t underestimate the importance of a talented copywriter who can craft a message that truly resonates with your audience.
- Prioritize great cinematography: Research your options and be sure to ask for examples that meet the high standards you’re looking for in terms of visuals.
- Plan for multiple videos: You’re investing time and money into the video shoot, so consider creating a library of assets that can be used across various platforms and campaigns.
- Perform a 2-point check: Before finalizing your video, review it once with the sound muted and then again with the visuals turned off to ensure that your message is clear across all formats and sizes.
- Use typography and graphics thoughtfully: Keep your video engaging and visually appealing by avoiding a static, PowerPoint-like look.
- Strategically promote your video: Don’t let your video go unseen – make sure to integrate it into your marketing campaigns by including it on your website, email signature, and other relevant channels.
- Monitor analytics: Use tools like YouTube analytics to track audience retention rates and other key metrics to help refine and improve your video strategy over time.