Best Practices
Video Best Practices For Ads The following are best practices for videos you intend on using in social media ads. The primary takeaways are to make it short, get to the point, and keep it authentic. Capture attention quickly and Put the most compelling part of your video at the very beginning to grab interest. Settle on 15 sec or 30-sec videos. Consumer attention spans have dropped. 66% of ads are 30 seconds and 32% are 15 seconds. Be authentic and show a personal transparent side to your brand Feature branding early in your videos to ensure brand association and awareness Design videos for sound-off…